Led end-to-end brand development from initial discovery phase, beginning with only a brand name and product concept. Guided the client through securing production space, defining brand positioning, and creating a comprehensive brand identity including logo design, style guide, packaging, and label development.

Oversaw product development in collaboration with vendors, including scent formulation, physical label and box production, and packaging execution. Produced professional e-commerce and lifestyle photography, and developed all brand messaging, product descriptions, and content assets.

Managed Amazon onboarding and product uploads, while advising on fulfillment strategies, retail show opportunities, partnerships, and collaboration pathways to support scalable growth.

• Brand Development
• Photography & Videography
• Graphic Design – Logo, Labels, Packaging