We partnered with Papi Taco to build a bold, cohesive brand identity designed to stand out in a highly competitive food space and translate seamlessly across every customer touchpoint – from packaging to in-store visuals.

The objective was to create more than a logo. Papi Taco needed a flexible, personality-driven visual system that could live across menus, labels, packaging, merchandise, and digital platforms – without losing consistency or impact.

Our approach focused on creating a brand that feels confident, culturally aware, and instantly recognizable.

We developed a custom logo suite supported by a set of original icons and graphic elements – giving the brand multiple ways to express itself while staying visually unified. This system allows Papi Taco to adapt across formats while maintaining a strong, consistent identity.

• Brand Development
• Graphic Design – Logo & Icons