Our agency partnered with POP MART to support itsexpansion into the U.S. by leading a multi-groupconsumer insights study focused on how Americanaudiences discover, perceive, and engage withcollectible brands—and how this differs from Asia.

We helped translate POP MART’s global brand into aU.S.-relevant, mass-market narrative, identifying keycultural shifts: U.S. consumers place greater value onstorytelling, artist visibility, accessibility, andemotional connection, rather than high-frequencycollecting alone. The opportunity is to speak not justto collectors, but to a broader audience – designlovers, pop-culture fans, and gift buyers. Success willcome from leading with artist stories, community,and self-expression—while making the brand feelmore accessible, educational, and emotionallyresonant for North American consumers.

• Brand Strategy
• Audience Insights & Focus Groups
• Market Entry & Cultural Localization