The Branding Team partnered with Leather & Lei tobring the brand to life from concept to successfullaunch. Our team led the creation of the brand’slogo and visual identity, developed a comprehensivebusiness and marketing strategy, and guided thefull launch plan. We advised on social mediastrategy, coordinated and supported the brandphoto shoot, executed the initial media buy, andsecured early earned media coverage includingfeatures on FOX, Aloha State Daily, and additionaloutlets. We also designed a targeted PR strategyhighlighting Leather & Lei’s unique brand story,cultural roots, and competitive differentiators todrive awareness, credibility, and early salesmomentum.

• Brand Development & Strategy
• Website Design & Development
• Creative Development – Storytelling
• Logo & Graphic Design
• Packaging Creative
• Public Relations & Publicity
• Media Buying